globegre.blogg.se

“There is an algorithm that pushes your videos out, and if they gain traction, they’re then shown to more and more people.” “There are an estimated 800 million people on the app,” says the creator. Lee believes people still buy into the misconception that the app is just for kids. “Although it would be a dream to be a full-time content creator,” admits Lee, “just the fact that I’m able to mix my love for content creation with my professional experience at my age makes me so happy.”ĭespite the influence TikTokers like Lee have, there are still a lot of skeptics who wonder about the legitimacy of using the platform for marketing. constantly churning out the kind of content Lee does takes a lot of thought and energy, especially considering she also works full-time at an advertising agency. even in the middle of a pandemic.ĭon’t be fooled though, it’s not all memes and dance routines. Once Lee realized she had a following, she started focusing on creating content that could help residents from Laguna Beach to Brea find cool new places to eat and have fun. But then one of her TikToks about an OC car wash and another about a local drive-in movie both went viral and she knew she had something. “At first, I was scared that it was too small of a niche,” recalls Lee. While Lee may now be the queen of OC TikTok, she wasn’t always sold on the idea of featuring the area on her platform. Videos of her dancing at Disneyland (where she worked as a parade performer), checking out Christmas activities in Laguna Hills, and rating boba shops across Orange County, combined, have garnered Lee millions of views and gotten her almost 58,000 followers since she started in 2019. It only took two weeks for Lee’s first TikTok to blow up, and it wasn’t long before she started receiving thousands of views on her other videos - specifically, her clips highlighting Orange County. Other times, you’ll spend a lot of time and money and get 300 views.” It’s a gamble excited creators may work on producing content daily for weeks, even months, before getting any kind of recognition, while others can post once on a whim and immediately get millions of hits. “Sometimes you film something random and quick and it will get a million views. “It’s so funny, because with TikTok, you really never know what will go viral,” explains the 26-year-old. It’s a quick video, less than 15 seconds long, and features Lee throwing a fake grenade into her room, the sound of military men shouting, “Let’s move out,” a small explosion, a quick transition, and then. That alone got her over 237,000 views and, as of this writing, nearly 38,000 likes. Marissa Lee’s first viral TikTok only required two things: a trendy sound and a messy room.